Users will soon have a new feature that allows them to cut down on the quantity of AI-created videos appearing in their timelines. This initiative comes as the platform revealed that it now features over 1 thousand million content made with AI.
Pilot Phase and Launch
This change is in a pilot phase over the following weeks before a full-scale launch. This advancement comes amid a rise in AI-generated material, driven by recent AI video creators.
The Broader AI Trend
Studies have shown that nearly 10% of the fastest-growing channels on another major platform exclusively feature AI-generated videos. A significant portion of this output is considered low-quality AI content, a label for substandard, bulk-generated content that is often illogical or surreal.
Our research shows that many people enjoy content created using AI tools, including computer-generated images to informative clips, and we want to provide users the power to adjust the amount of that, depending on their own preferences,” said a platform representative.
Scale of AI Content
TikTok announced that there are currently 1.3bn videos on its service tagged as artificially created. Overall, over 100 m videos are submitted to the service daily, making AI-generated material a limited percentage of its complete catalog.
Customizing Your Feed
Users will be capable of reduce or increase the level of AI content they see by using the topic control option in the application and selecting the AI content topic. Additional categories that are already be modified under the setting include news, clothing, aesthetics, and dance.
AI Disclosure Rules
The platform’s policies mandate creators to label convincing AI-made content, and it forbids harmful AI impersonations of well-known individuals or emergencies. Any realistic AI video that is not labeled can be taken down under its community policies.
Furthermore, the app will from now on add an AI-generated watermark to content produced via its built-in AI features, or flagged by an industry-wide initiative for spotting AI-generated material. This measure is aimed to stop users from attempting to evade the disclosure requirement.
Responsible AI Funding
TikTok is furthermore establishing a two million dollar educational fund for experts and groups to create informative material about using AI responsibly. This initiative will benefit charitable organizations dedicated to educating coding and technology.
Content Safety Approach
TikTok has defended its moderation strategy, following debate over plans to make redundant numerous safety staff in the UK. It is set to cut hundreds of positions in its trust and safety department in its British office, with labor groups and online safety experts expressing worry that people are being substituted by machine-led review.
A company official stated that staff-based oversight would continue to be important, but artificial intelligence can safeguard staff by eliminating the most harmful content ahead of it gets reviewed by staff. The platform announced a significant reduction in explicit and harmful content reviewed by human moderators over the past year due to the use of its automated systems.
It is vital to integrate people and machines to ensure user safety,” the official commented. “We’ll have staff as part of that process, but we further consider it’s very important to minimize viewing of unsafe media as swiftly, which is where a lot of the machine support is really helping us process content quickly.”
